Learn All about Social Entrepreneurship
Social entrepreneurship starts with the same business model as any traditional company. However, its strategies revolve around the solution of social problems.
Social entrepreneurship is fueled by technological advances that continue to shape our ever-changing ecosystem. In this new context, skills that weren’t a priority before are now fundamental in our society. Thus, organizations, companies, media, and even boys and girls are coming out and embracing a new way of advancing change towards a fairer world.
This is why social entrepreneurship arose, which is a concept that sort of follows the business model of capitalist companies, but with the main objective of fixing a social problem.
Pulling from this thread, we’ll tell you the keys to social entrepreneurship, as said keys explain why this concept is putting down roots in the currently established system.
What’s social entrepreneurship?
A social entrepreneur is a person with a project that generates social value. That’s a person who, through a company, uses strategies that ultimately benefit society.
Thus, the ultimate goal of a social entrepreneur is to create a fairer society through the sale of goods and services. Thus, we observe that social entrepreneurs now work in financing social programs, designing educational tools, and improving health management.
In fact, more than 11 million citizens occupy jobs related to social entrepreneurship in the European Union alone. This represents 6% of total employment in the area.
“I have a voice, I can’t remain silent.”
The importance of social entrepreneurship
At first glance, the mere thought that the solution of a social problem is the main objective of any for-profit company may seem utopian. Still, you must keep in mind that social entrepreneurship isn’t the same as a non-profit organization. Instead, this kind of enterprise subsists through the benefits it produces. In any case, social entrepreneurs focus their activity beyond financial profit.
Thus, as you can see, its importance lies in the fact that society is increasingly interested in moving towards a more sustainable world. According to a 2015 report by Forética, 50% of consumers say they choose products based on their ethical values.
The consumer is increasingly demanding and companies must adapt to their needs. Therefore, social entrepreneurship plays a key role in the current business model.
Benefits and how it became a trend
When it comes to understanding the life of a social project, you must take into account the market niche it occupies. The following factors explain the reasons that motivate social entrepreneurship:
- The need to respond to current crises and face austerity policies. Consumers began to feel that the business didn’t fit human needs after the failure of the current business model. That it doesn’t work towards the common good.
- The emergence of influential publications, which encouraged the promotion of such organizations added to the diffusion of social values. Also, they created a favorable climate for social entrepreneurship within traditional companies.
- The appearance of courses, guides, and university degrees in social entrepreneurship trained and educated future entrepreneurs who have social values.
- Technological innovation simplified the creation of new business models and opened a new range of possibilities to improve people’s lives.
- The weight of the “responsible consumers” who are aware of the power of their purchase and follow their ethical values. These people are willing to pay more for a product with social value. Thus, worldwide, 46% of consumers would pay more for products linked to programs that generate social benefits.
Thus, after analyzing the current system, you can see that the key to social entrepreneurship lies in its way of redefining the success and benefit of a company. Today, both concepts usually appear connected to some sort of social responsibility, philanthropy, and transformation.
In the end, a company’s future lies depends on behaving responsibly with its customers, workers, and suppliers. Hence, the attractiveness of those companies that make an effort to prioritize and reconcile the resolution of social problems with the goal of obtaining other types of returns for their business.