Social Psychology

Social Psychology helps us to understand how society functions. In this section, you’ll find out about theories and approaches to go deeper in your interactions and find out more about those aspects of people’s personalities which help and hinder living alongside each other.

Get to Know the Psychology of Persuasion

For many years, social psychology has been studying persuasion techniques that can be used to change people’s attitudes and encourage people to behave in a certain way. This research not only aims to help create attractive advertising campaigns but also…

The Napoleon Complex: Truth or Fiction

Napoleon complex is a term used to describe an inferiority complex that ails some people of shorter-than-average stature. People afflicted with this complex are often forced to deal with feelings of personal inadequacy due to their limited height. Thus, people…

Ostracism and Social Exclusion

The term ostracism comes from the Greek ostrakismos, which means to banish by voting with potsherds. Ostracism and social exclusion are both forms of social punishment. They stem from all sorts of prejudice, racial or sexual discrimination, and a diversity of…

Learn All about Genovese Syndrome

Genovese syndrome is a term we use to describe the psychological phenomenon where, instead of helping, people are paralyzed in urgent situations when people need their help in the face of some kind of danger. That sounds really strange, doesn’t it?…

What’s Behind Excessive Modesty?

Modesty helps you connect with others in society. It doesn’t allow your achievements to overshadow those of other people. That being said, excessive modesty can do just the opposite. It can make relationships with the people around you more difficult.…

How a Rumor Spreads

A rumor is a social phenomenon that needs at least one person to create and spread it as well as many others to modify and transmit it. Therefore, understanding how a rumor spreads is critical to avoid them. Many of the…

Gustave Le Bon: Psychology of the Masses

Gustave Le Bon was born in Nogent-le Rotrou, France, on May 7th, 1841. Although he trained to become a doctor, he devoted much of his life to studying sociology, psychology, physics, and anthropology. He was a military doctor during the…

Rationality After a Conflict

Is it possible to be rational after a conflict? After a conflict, thinking rationally and cooperating with the other person seems difficult, even if it’s for your own good. It’s even less common in a group setting. If your group has…

In-Group Bias: What’s it All About?

As social psychology tells us, people create categories and divide other people according to these categories. In other words, we create groups according to nationality, ethnicity, religion, gender, and preference, among others. This implies that some people will be in our…

Leadership as Social Identity

What does it mean to be a leader? One of the questions social psychology wants an answer to is why people follow them. In the classic study of leadership, people look for characteristics that leaders have in common. But there’s too…

Social Laziness And How To Avoid It

Idleness is one of the evils of our time. Laziness, a lack of desire to work, too much available time… Something strange often happens when we work in a group – the whole is less than the sum of the parts. What…