Why Are We Romantic? Why Are We So Fascinated With Love?

· July 5, 2017

Are we romantic by nature? What leads us to love so hard at times it almost seems like it can hurt us? Why do important people like Leonard Cohen end up saying things like “Love has no cure, but it is the only cure to every ill”?

Truth be told, love can be easy to describe. But it is also very complex when we wait for it, live it or put it aside. Nevertheless, there are researchers who have tried to find cognitive and even historical explanations for it. One of them is Helen Fisher. She is an anthropologist and biologist who has been trying to find an answer to this enigma for over 30 years.

Fisher’s investigation to figure out why we are romantic

Helen Fisher, as the researcher and biologist she is, has focused her investigation on detecting the mental processes which take place when faced with reactions of love and romanticism, among others. For this discussion, we define romanticism as the group of feelings and emotions associated with falling in love.

Fisher used several subjects who confessed to being madly in love. These subjects were put under scanners to find out which brain areas are activated while they thought about their loved ones.

photographs hung on a string

Fisher’s tests consisted in studying the cerebral blood flows while the enamored person looked at a picture of their significant other. After that they looked at a number and subtracted the number seven from it several times while they looked at a neutral photograph of an individual of little significance. These tests were performed several times to ensure the consistency of the results.

Why are we romantic, according to Helen Fisher?

The reactions towards love were very diverse and in different areas of the brain. However, there was a certain cerebral region which was especially active. It is called the caudate nucleus. This is a primitive part of the brain which already existed in reptiles. It evolved even before mammals emerged millions of years ago.


Fisher also deduced that the rewards system of the brain is essential. When we look at a picture of the person we love, we release dopamine. Dopamine is the neurotransmitter the caudate nucleus segregates when it is activated, creating motivation and satisfaction. On top of that, the rewards system also activates other regions of the brain, as is the case of the septum or the VTA, the ventral tegmental area. Both of them are related to feelings of euphoria.

Conceiving romantic love

So, it is obvious we are romantic because we fall in love. It also seems logical to think that we fall in love because it makes us feel good. Something which is totally justified, since the rewards and motivation system plays a fundamental role in these processes.

According to Fisher, falling in love is an impulse more than an emotion or a feeling of love. This is because it takes a lot of effort to control it, and it is very difficult to make it disappear. We can always be romantic since we are exposed to falling in love. However, emotions can be more temporary.

couple laying on a blanket

Fisher also came to the conclusion that romantic love is fully centered on the gratification offered by the rewards system.  Meanwhile, emotions attach themselves to other objects, such as fear for example.

It was also established by this researcher that basic emotions are associated to several specific facial expressions. While romantic love lasts, there is no such association, since the facial expressions are so diverse.

As a summary, it was concluded that romantic love is a necessity. We feel the impulse to love and to be loved, because this makes us happy and we find ourselves feeling better, more fulfilled and motivated.

“There is always some madness in love. But there is also always some reason within the madness.”
-Friedrich Nietzsche-

We are romantic

For Helen Fisher, romantic love has evolved inside the human brain. Nowadays, it pours its motivation towards a specific person. She also says it has an intrinsic and close relationship with sexual impulses. Also, to attachment or the need to establish significant bonds with others.