Carl Hovland: Biography and Persuasive Communication Research

In this article, we’re going to talk about Carl Hovland, a brilliant experimental psychologist who didn’t focus on any specific psychological subfields. However, his research is the foundation of many social, experimental, and cognitive psychology models. Carl Hovland has been one of the most influential psychologists of the 20th century. He dedicated his professional career … Continue reading Carl Hovland: Biography and Persuasive Communication Research