Everything You Need to Know About Neuromarketing
Marketing is all about understanding consumers' behaviors, needs, and motivations and then delivering an experience to satisfy them. Neuromarketing is…
Behavioural Biology
Behavioural biology is a fascinating discipline which focuses on human behaviour through a combination of psychology and biology. In this section, you’ll find information about research and information relating to the nervous system, brain, neurotransmitters…
The Neurobiology of Aggressive Behavior
Aggressiveness is exhibited by most living creatures. Animals use it to defend themselves against predators or to feed. In spite…
Charles Ferster's Behavioral Model of Depression
Depression is one of the most disabling psychological disorders. Although it might sound paradoxical, it's also one of the most…
Love and Addiction: Why Are They Connected?
In some way, we're all familiar with the idea of love. However, different cultures understand it in different ways. The…
Teenagers and Sleep: Why Do They Need so Much of It?
For many parents, sleeping until midday equals laziness and sloppiness. They wonder why teenagers sleep so much; they think it…
The Neuroscience of Revenge
The neuroscience of revenge explains why some people don't move on after a disappointment, a rejection, or what they interpret as injustice. They basically feed the hatred until they plan…
What's the Purpose of Fear?
Fear is one of the six basic emotions that Charles Darwin identified in 1872. The others are joy, sadness, disgust, anger, and surprise. The body language of fear is easy…
Biological Psychiatry: Unlocking the Nervous System
Biological psychiatry, or biopsychiatry, is a branch of psychiatry that attempts to understand mental disorders by focusing on how the…
Ethnology: The Science of Animal Behavior
The animal kingdom is marvelous. Surely these beings have surprised you with their incomparable characteristics and behavior. But have you…
The Fascinating World of Your Brain's Reward System
Many people think that the brain's reward system is the part of the brain that causes addictions. However, there's one…
The Neurobiology of Disappointment: The Longest-Lasting Pain
The neurobiology of disappointment shows once again that there are aspects in life that the brain experiences in a particularly…
The Neurobiology of Alcoholism
Just as there are neuroanatomic and neurofunctional frameworks to explain human behavior, we also have the neurobiology of alcoholism. In…
Causes and Symptoms of Dysarthria
Language is part of your everyday life. It allows you to communicate your needs to others. Can you imagine being unable…
The Neurobiology of Addiction
Addiction exists in many different facets of human life. The most common and well-known is drug addiction. You might define drug addiction as the compulsive behavior to find and consume…
Types of Synapses: Neural Communication
Our brain needs neurons to communicate for it to work properly. These interactions are known as synapses. But how exactly…
Glutamate: A Multi-Functional Neurotransmitter
Glutamate is one of the most important neurotransmitters in your nervous system. It acts as the fuel for 80% of your…
The Neurobiology of Human Attachment
Attachment is a defining characteristic of mammals. Thus, research on the neurobiology of human attachment is also based on animal…
What Is Mansplaining?
Mansplaining is when a man seems unusually condescending or patronizing, especially towards women. This phenomenon references those who follow a more traditional way of behaving and thinking. Although it's usually…
What are the Functions of the Hypothalamus?
The hypothalamus is an area of the brain that has many functions despite its small size. It plays an important…
The Suprachiasmatic Nucleus: Your Internal Clock
The suprachiasmatic nucleus is located in the anterior region of the hypothalamus and contains about 20,000 neurons. It works as your…